“Our Björn Borg heritage is always present. This is one of our strongest underwear collections to date
and it mixes our sporty heritage with influences from the more arty side. It manages to both express
our heritage and to be cutting edge”, says Björn Borg’s PR Manager Rocky af Ekenstam Brennicke.

STYLE
Tight, yet comfortable fitting that follows your body and lets you feel secure and comfortable. Subtle colors are mixed with accents and pastels. For him, a tight jeans cut mixed with looser boxers for more relaxed days. For her, briefs are mixed with mini shorts. Matching socks for both him and her.
The collection ranges from underwear to comfortable loungewear for when you are home alone or to match with your loved one.

COLORS
Subtle shades of green, brown, black and orange clash with pastels of green, blue and pink.

FABRICS
Variations of Cotton, Tactel and Satin.

WARDROBE
For him: Underwear - shorts, short shorts, long shorts, briefs, boxers, woven boxers, longs and socks. Lounge wear - tank top, pyjama shorts, pyjama knee pants, t-shirt, sweat hood, sweat shorts, long sleeve rib shirt and rib knee shorts. For her: Underwear - mini shorts, brief, high waist brief, mini string, short top, padded triangle, triangle singlet and v-singlet. Lounge wear - raglan rib top, rib hood, jersey knee tights, jersey knee pants, long pyjama pants, wrestling nightgown, strap nightgown, sweat hood, sweat shorts, sweat zipper jacket and rib long pants.

MENSWEAR FALL/WINTER 08 COLLECTION –PLAY THE GAME

INSPIRATION The Fall/Winter menswear collection from Björn Borg gets its inspiration from an updated 70's boot camp. But in this case the boot camp is all about the game. It is about playing the game with charm, sweat and tears. It is about friendship and facing the challenge together. The collection also carries signs of the great achievements by Björn Borg, celebrating his 5 wins at Wimbledon, his 6 Roland Garros’ and his 109 weeks in a row as number one-ranked number tennis player in the world. Another sporty friend from the era is Mr. Ingemar Stenmark, one of the world’s leading skiers, who has served as an inspiration for the knitted part of the collection. “The collection celebrates true sportsmanship. We have designed a wardrobe that takes you on a journey and lets you discover your true potential”, says Björn Borg's Creative Director-Peter Simonsson.

STYLE
The silhouette is slim but with a comfortable fit. The style is a mixture between the military and sports of the 70's. All are made contemporary. Jackets are characterized by big Vislon zippers making sure that your belongings stays put. A knitted program with a retro-alpine look and sweaters, caps and gloves in wintry materials trimmed with deer in eccentric yellow.

FABRICS
Corduroy, ready steady mesh. Single jersey, pike, French terry, WCT, heavy satin and denim.

COLORS
Capers green, navy, pale khaki, off white and accents of dust yellow. Colors are subtle yet generously blended.

WARDROBE
Five-pocket trousers in denim and heavy satin, cotton polo's in mesh and one by one rib, sweaters with color blocks. Classical knitted sweaters.